Often called by a variety of names, Digital Asset Management, or DAM, can describe any number of systems that are utilized for digital document, media and file management. These systems are used primarily for the control of corporate or client content and ideally should be tailored specifically to the needs of the user-company.

A DAM system can be used for the archiving, organization, manipulation, tracking and distribution of traditional files such as:

• Marketing Collateral
• Contracts & Legal Documents
• Text Documents
• Advertisements
• Product Images
• Art Layouts
• PowerPoint Presentations
• Photographic Images
• Graphic Files
• Reports
• Packaging Designs
• Logos
• pdf documents
• Quark and Illustrator Files

Or Rich Media such as:

• Video and Audio Files
• Web Pages
• Flash Files