GMAC

The Company
Wholly owned by General Motors Corporation, GMAC has been providing high quality financial services since 1919. GMAC has a presence in 41 nations and offers automotive and commercial financing, insurance and mortgage products.

The Challenge
With a national network of automotive dealerships requiring ongoing distribution of collateral materials, GMAC needed to establish a centralized system of asset management that would allow for greater efficiency and control, with better access to promotional materials.

The Solution
Fluuid worked with GMAC to develop a digital archive that consolidated all applicable assets and provided the ability to effectively organize, present, edit and distribute them.

The Results
GMAC has experienced tremendous success with their Fluuid system and look forward to gaining further advantages in the future. Benefits for GMAC include:

• Streamlined processes
• Centralized location for all assets allowing better control and efficiency
• Ease of system access and use for all dealers nationally
• Increased awareness among dealers of what promotional materials are available
• Reduced storage & maintenance costs
• Real-time reference of what materials have been discontinued or added
• Standardized file formats for ease of reference and navigation
• Elimination of vendor surcharges on archived digital assets
• Ownership of assets now clearly defined
• Innovative security and access control features established
• System immediately populated with all available assets
• Content data and process now linked closer to ordering/distribution system
• Ability to edit materials through one source
• Ability to easily add new assets in any file type and size needed
• Centralized distribution of materials direct to publications nationally in any format required